Container and design of the most popular cosmetic

2022-08-17
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Beauty cosmetics packaging materials, containers and design

modern cosmetics packaging has the following characteristics in the selection of packaging materials and containers, the structural design of packaging containers in addition to conventional dispensing, and the decoration design of packaging containers: first, plastic materials and composite materials are widely used

plastic materials and composite materials are more and more widely used in cosmetics packaging, packaging containers, In particular, the plastic bottle design tends to be diversified

second, the use of glass bottles is limited

due to the inherent shortcomings of glass bottles (such as heavy weight, fragile, etc.), for general cosmetics, if plastic materials or composite materials can be used to replace glass containers for packaging, plastic containers or composite containers are often used for packaging, while for high-end cosmetics or cosmetics that are volatile and easy to lose fragrance, such as perfume, glass bottles are generally used for packaging

third, the specifications of packaging containers are diverse, that is, the characterization of pest carriers

due to the intensification of competition in the cosmetics market, manufacturers are also investing more and more in cosmetics packaging. For middle and low-grade cosmetics, in order to meet different needs, the capacity of packaging containers is diversified to facilitate consumers' choice and meet the needs of different consumption levels; For high-end products, small capacity packaging is adopted to meet the needs of low-income people, especially to meet the consumption psychology of young girls due to curiosity

IV. serialization of cosmetics packaging design

the so-called serialization packaging design refers to the packaging design of the same category of goods based on the premise of unified trademark patterns and text fonts, with different tones, water lines or different modeling structures as the keynote. It requires that there are differences in the same, and there are similarities in the differences, which is both diverse and holistic

in the practical application of cosmetic packaging, there are generally two situations: one is that cosmetics of the same brand and different functions are packaged in a set of serialization to facilitate consumers' purchase, while making the overall price lower than the total price of separate purchase. For example, a series of cosmetics of a brand should maintain the overall design style, and then use larger containers to package all kinds of cosmetics as a sales unit for overall sales; The second is: a series of cosmetics with the same brand, the same main function, but different auxiliary functions, or a series of cosmetics with the same brand, the same function, but different formulas, in the packaging design. For example, the main function of a variety of moisturizers of a brand is skin care, but the auxiliary function is different. Another example is a variety of facial cleansers of a brand, whose function is facial cleansing, but the formula is different. For this series of cosmetics, the packaging design should conform to the characteristics of serial packaging design, which not only achieves the function of serial packaging, but also is conducive to the choice of consumers

v. the packaging of cosmetics is increasingly meeting the needs of personalized development

the packaging of cosmetics must correctly convey the characteristics of cosmetics required by different consumer needs, and express the aesthetic interests of different groups, so as to smoothly achieve the purpose of promoting sales of cosmetics packaging

VI. convenience of packaging form

some cosmetics such as mousse, perfume and other products adopt spray packaging and other packaging forms to facilitate the use of consumers. The structural packaging of cosmetic dispensing products pays more and more attention to the structural design of containers and accessory design, so that consumers can easily hold, take and quantify in various environments

source: Guangdong packaging

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